This workshop is about figuring out the key aspects of how a newsletter can fit into your work as a writer, culture worker, or small business owner. We can’t control algorithms, institutions, or the responses of editors and other gatekeepers, but newsletters provide a space where culture workers, media creators, and others can have ownership of their audience and output.
I’ll provide insight from over four years of publishing my own newsletter and years of editorial experience. We discuss consistency, workflow, audience development and engagement, the different major hosts, and different kinds of newsletters. The presentation also includes questions and prompts to get you to conceive of your own newsletter launch or growth.
There is a 45-minute presentation, a 10-minute intermission, and then 65 minutes of discussion. I try to create a dynamic, convivial atmosphere so that attendees leave with new relationships.
WHEN
Monday, January 13
Session No. 1: 10 AM to 12 PM EST
Session No. 2: 6 PM to 8 PM EST
WHERE
Zoom