The Newsletter Workshop
This workshop is about figuring out the key aspects of how a newsletter can fit into your work as a writer, culture worker, or small business owner. We can’t control algorithms, institutions, or the responses of editors and other gatekeepers, but newsletters provide a space where culture workers, media creators, and others can have ownership of their audience and output.
I’ll provide insight from over four years of publishing my own newsletter and years of editorial experience. We discuss consistency, workflow, audience development and engagement, the different major hosts, and different kinds of newsletters. The presentation also includes questions and prompts to get you to conceive of your own newsletter launch or growth.
There is a 45-minute presentation, a 10-minute intermission, and then 65 minutes of discussion. I try to create a dynamic, convivial atmosphere so that attendees leave with new relationships.
WHEN
Monday, January 13
Session No. 1: 10 AM to 12 PM EST
Session No. 2: 6 PM to 8 PM EST
WHERE
Zoom
You will receive a document with the information within 24 hours of signing up, and I will email again to remind you the week and day prior.
ABOUT ME
My own general-interest culture newsletter, From the Desk of Alicia Kennedy, has grown to 40,000 subscribers over four years, and is read in all 50 States and 166 countries.
In this time, I've also written the bestselling nonfiction book No Meat Required: The Cultural History & Culinary Future of Plant-Based Eating; contributed to Harper's Bazaar, Bon Appétit, The New York Times, Vox, and many more; been anthologized in Best American Food Writing 2023; and am now finishing my second book, for Hachette, to be titled On Eating: The Making and Unmaking of My Appetites. A collection of my essays titled Desde Mi Escritorio was translated by the Spanish publisher Col&Col in 2023, as well. I've taught at the graduate-level in food studies at Boston University and lectured at MIT, Bates College, Tufts University, and more.
This workshop is about figuring out the key aspects of how a newsletter can fit into your work as a writer, culture worker, or small business owner. We can’t control algorithms, institutions, or the responses of editors and other gatekeepers, but newsletters provide a space where culture workers, media creators, and others can have ownership of their audience and output.
I’ll provide insight from over four years of publishing my own newsletter and years of editorial experience. We discuss consistency, workflow, audience development and engagement, the different major hosts, and different kinds of newsletters. The presentation also includes questions and prompts to get you to conceive of your own newsletter launch or growth.
There is a 45-minute presentation, a 10-minute intermission, and then 65 minutes of discussion. I try to create a dynamic, convivial atmosphere so that attendees leave with new relationships.
WHEN
Monday, January 13
Session No. 1: 10 AM to 12 PM EST
Session No. 2: 6 PM to 8 PM EST
WHERE
Zoom
You will receive a document with the information within 24 hours of signing up, and I will email again to remind you the week and day prior.
ABOUT ME
My own general-interest culture newsletter, From the Desk of Alicia Kennedy, has grown to 40,000 subscribers over four years, and is read in all 50 States and 166 countries.
In this time, I've also written the bestselling nonfiction book No Meat Required: The Cultural History & Culinary Future of Plant-Based Eating; contributed to Harper's Bazaar, Bon Appétit, The New York Times, Vox, and many more; been anthologized in Best American Food Writing 2023; and am now finishing my second book, for Hachette, to be titled On Eating: The Making and Unmaking of My Appetites. A collection of my essays titled Desde Mi Escritorio was translated by the Spanish publisher Col&Col in 2023, as well. I've taught at the graduate-level in food studies at Boston University and lectured at MIT, Bates College, Tufts University, and more.
This workshop is about figuring out the key aspects of how a newsletter can fit into your work as a writer, culture worker, or small business owner. We can’t control algorithms, institutions, or the responses of editors and other gatekeepers, but newsletters provide a space where culture workers, media creators, and others can have ownership of their audience and output.
I’ll provide insight from over four years of publishing my own newsletter and years of editorial experience. We discuss consistency, workflow, audience development and engagement, the different major hosts, and different kinds of newsletters. The presentation also includes questions and prompts to get you to conceive of your own newsletter launch or growth.
There is a 45-minute presentation, a 10-minute intermission, and then 65 minutes of discussion. I try to create a dynamic, convivial atmosphere so that attendees leave with new relationships.
WHEN
Monday, January 13
Session No. 1: 10 AM to 12 PM EST
Session No. 2: 6 PM to 8 PM EST
WHERE
Zoom
You will receive a document with the information within 24 hours of signing up, and I will email again to remind you the week and day prior.
ABOUT ME
My own general-interest culture newsletter, From the Desk of Alicia Kennedy, has grown to 40,000 subscribers over four years, and is read in all 50 States and 166 countries.
In this time, I've also written the bestselling nonfiction book No Meat Required: The Cultural History & Culinary Future of Plant-Based Eating; contributed to Harper's Bazaar, Bon Appétit, The New York Times, Vox, and many more; been anthologized in Best American Food Writing 2023; and am now finishing my second book, for Hachette, to be titled On Eating: The Making and Unmaking of My Appetites. A collection of my essays titled Desde Mi Escritorio was translated by the Spanish publisher Col&Col in 2023, as well. I've taught at the graduate-level in food studies at Boston University and lectured at MIT, Bates College, Tufts University, and more.