December Newsletter Workshop
WHAT
The two-hour workshop includes a 40-minute presentation on the types of newsletters, an overview of different platforms, and why any culture worker or small business owner should focus on building a subscriber base. I discuss my own newsletter philosophy and workflow, audience development and engagement, and my own statistics (with screenshots), as well as talk about the pitfalls and mistakes I’ve made over four and a half years of publishing. I talk about the shifting role of social media in driving attention and traffic, too.
After the presentation, we have a robust discussion where I answer questions and we discuss the intricacies of launching, building, and maintaining a newsletter. I try to create a convivial atmosphere so that folks can leave with new connections to like-minded folks working in this space.
All attendees receive the presentation and its text afterwards, in a password-protected PDF.
WHEN
Sunday, December 8
12 p.m. to 2 p.m. EST
WHERE
Zoom
You will receive a document with the information within 24 hours of signing up, and I will email again to remind you the week and day prior.
ABOUT ME
My own general-interest culture newsletter, From the Desk of Alicia Kennedy, has grown to 40,000 subscribers over four years, and is read in all 50 States and 166 countries.
In this time, I've also written the bestselling nonfiction book No Meat Required: The Cultural History & Culinary Future of Plant-Based Eating; contributed to Harper's Bazaar, Bon Appétit, The New York Times, Vox, and many more; been anthologized in Best American Food Writing 2023; and am now finishing my second book, for Hachette, to be titled On Eating: The Making and Unmaking of My Appetites. A collection of my essays titled Desde Mi Escritorio was translated by the Spanish publisher Col&Col in 2023, as well. I've taught at the graduate-level in food studies at Boston University and lectured at MIT, Bates College, Tufts University, and more.
WHAT
The two-hour workshop includes a 40-minute presentation on the types of newsletters, an overview of different platforms, and why any culture worker or small business owner should focus on building a subscriber base. I discuss my own newsletter philosophy and workflow, audience development and engagement, and my own statistics (with screenshots), as well as talk about the pitfalls and mistakes I’ve made over four and a half years of publishing. I talk about the shifting role of social media in driving attention and traffic, too.
After the presentation, we have a robust discussion where I answer questions and we discuss the intricacies of launching, building, and maintaining a newsletter. I try to create a convivial atmosphere so that folks can leave with new connections to like-minded folks working in this space.
All attendees receive the presentation and its text afterwards, in a password-protected PDF.
WHEN
Sunday, December 8
12 p.m. to 2 p.m. EST
WHERE
Zoom
You will receive a document with the information within 24 hours of signing up, and I will email again to remind you the week and day prior.
ABOUT ME
My own general-interest culture newsletter, From the Desk of Alicia Kennedy, has grown to 40,000 subscribers over four years, and is read in all 50 States and 166 countries.
In this time, I've also written the bestselling nonfiction book No Meat Required: The Cultural History & Culinary Future of Plant-Based Eating; contributed to Harper's Bazaar, Bon Appétit, The New York Times, Vox, and many more; been anthologized in Best American Food Writing 2023; and am now finishing my second book, for Hachette, to be titled On Eating: The Making and Unmaking of My Appetites. A collection of my essays titled Desde Mi Escritorio was translated by the Spanish publisher Col&Col in 2023, as well. I've taught at the graduate-level in food studies at Boston University and lectured at MIT, Bates College, Tufts University, and more.
WHAT
The two-hour workshop includes a 40-minute presentation on the types of newsletters, an overview of different platforms, and why any culture worker or small business owner should focus on building a subscriber base. I discuss my own newsletter philosophy and workflow, audience development and engagement, and my own statistics (with screenshots), as well as talk about the pitfalls and mistakes I’ve made over four and a half years of publishing. I talk about the shifting role of social media in driving attention and traffic, too.
After the presentation, we have a robust discussion where I answer questions and we discuss the intricacies of launching, building, and maintaining a newsletter. I try to create a convivial atmosphere so that folks can leave with new connections to like-minded folks working in this space.
All attendees receive the presentation and its text afterwards, in a password-protected PDF.
WHEN
Sunday, December 8
12 p.m. to 2 p.m. EST
WHERE
Zoom
You will receive a document with the information within 24 hours of signing up, and I will email again to remind you the week and day prior.
ABOUT ME
My own general-interest culture newsletter, From the Desk of Alicia Kennedy, has grown to 40,000 subscribers over four years, and is read in all 50 States and 166 countries.
In this time, I've also written the bestselling nonfiction book No Meat Required: The Cultural History & Culinary Future of Plant-Based Eating; contributed to Harper's Bazaar, Bon Appétit, The New York Times, Vox, and many more; been anthologized in Best American Food Writing 2023; and am now finishing my second book, for Hachette, to be titled On Eating: The Making and Unmaking of My Appetites. A collection of my essays titled Desde Mi Escritorio was translated by the Spanish publisher Col&Col in 2023, as well. I've taught at the graduate-level in food studies at Boston University and lectured at MIT, Bates College, Tufts University, and more.