In this workshop, we talk about the reasons why a culture worker or small business owner should use a newsletter as the foundational space for their work online. We go over various platforms, metrics, and approaches to audience development and engagement. Students leave this workshop with a better understanding of the newsletter landscape, its high points and pitfalls, and why it’s important to detangle our work’s worth from social media metrics.
From the Desk members get $25 off with the code here. Bundle this workshop with the the Self-Edit Workshop to save $50. Each signup will receive a recording of the workshop. No refunds.
WHEN
Tuesday, February 17
7 p.m. to 8:30 p.m. EST
WHERE
Zoom
You will receive the information upon purchase. Please sign up using the email at which you want to receive information.
WHO
Alicia Kennedy is a writer from Long Island. She is the author of the best-selling No Meat Required: The Cultural History and Culinary Future of Plant-Based Eating, and her memoir On Eating: The Making & Unmaking of My Appetites will be out in spring 2026. She publishes the newsletter From the Desk of Alicia Kennedy, on food culture, politics, and media, twice weekly.
In this workshop, we talk about the reasons why a culture worker or small business owner should use a newsletter as the foundational space for their work online. We go over various platforms, metrics, and approaches to audience development and engagement. Students leave this workshop with a better understanding of the newsletter landscape, its high points and pitfalls, and why it’s important to detangle our work’s worth from social media metrics.
From the Desk members get $25 off with the code here. Bundle this workshop with the the Self-Edit Workshop to save $50. Each signup will receive a recording of the workshop. No refunds.
WHEN
Tuesday, February 17
7 p.m. to 8:30 p.m. EST
WHERE
Zoom
You will receive the information upon purchase. Please sign up using the email at which you want to receive information.
WHO
Alicia Kennedy is a writer from Long Island. She is the author of the best-selling No Meat Required: The Cultural History and Culinary Future of Plant-Based Eating, and her memoir On Eating: The Making & Unmaking of My Appetites will be out in spring 2026. She publishes the newsletter From the Desk of Alicia Kennedy, on food culture, politics, and media, twice weekly.
